Our Manifesto

The Listening Mandate

It’s 2026. And there’s a mandate.

Drive leads. Grow pipeline. Build trust. Shorten sales cycles.

And do it without more headcount in a noisy market.

AI has made content cheaper, faster, and everywhere.

But more content hasn’t created more trust.

The AI Trust Gap

According to Edelman’s Trust Barometer, trust in business content has declined for three straight years, while peer voices and “people like me” are now among the most trusted sources of information.

At the same time:

• 75% of B2B buyers say their buying cycles are getting longer (Gartner)

• Buying committees now average 6–10 stakeholders, each with different concerns (Gartner)

• Buyers complete 70%+ of their research before talking to sales (Forrester)

  
  

In other words:

Your buyers are doing more thinking—without you. And AI-generated content isn’t closing that gap.
It’s widening it.

Where GTM Breaks Down: Events

Webinars and virtual events consume massive effort.

Yet most end the same way:

Replay link. Follow-up email.s Silence.

Meanwhile, the most valuable asset disappears: what attendees actually thought, learned, and cared about.

Sales follows up without context.
Marketing guesses at messaging.
AI fills the void with generic language.

That’s not a tooling problem.
That’s a listening failure.

Why Voice of the Customer Is Now a Growth Lever

McKinsey found that customer-centric companies are:

• 23× more likely to outperform competitors on acquisition

• 19× more profitable

• 2.5× more likely to be top performers

  
  

But most Voice of the Customer programs are slow, episodic, and disconnected from GTM execution.

That model doesn’t survive modern pressure.

Today, VOC must be:

• Continuous

• Lightweight

• Embedded where engagement already exists

  
  

Especially in events—where attention is fresh and intent is real.

The Shift

What if every webinar or event became:

• A listening engine

• A source of real buyer language

• A signal stream for sales

• Content your audience actually wants to share

  
  

Not surveys. Not feedback.

But spoken insights—in buyers’ own words. Because analytics tell you what happened.
Voices tell you why. (Especially voices BEFORE you even have a meeting).

And in long, trust-driven sales cycles, why is everything.

Why This Works in an AI World

AI can generate content. But It cannot generate lived experience.

Only your customers, prospects, and attendees can do that.

And when you feature them—their insights, priorities, and language—you don’t just create content.

You create:

• Trust

• Relevance

• Faster, better sales conversations

  
  

In fact, 93% of marketers say user-generated content outperforms branded content (Nielsen).

Why Boundless Markets Exists

We were built on a simple belief: In a world saturated by AI, listening is the last durable advantage.

Not just listening once.
Listening continuously - outside of meetings. At scale.

Turning events into insights. Insight into signals. Signals into trust, relevance, and revenue.

No heavy lift. Just the right questions—asked to the right people, at the right moment—and the discipline to act on the answers.

The Choice Ahead

There are two kinds of GTM leaders now:

Those who keep optimizing output and hoping trust follows.

And those who recognize the shift:

When everything sounds the same, the companies that listen win.

You have the mandate. We help you hear what matters. And act on it.

This is Boundless Markets.