RevGenius, a leading community of GTM leaders, wanted to capture meaningful insights from senior professionals on trends in Go-to-Market and AI—without the friction and low response rates of traditional surveys.

We designed and executed a voice-based, self-guided interview program to engage their audience of 75,000 members. Instead of static surveys, participants could respond in their own words, on their own time, with no scheduling required. We combined open-ended, voice-based responses with targeted multiple-choice questions to deliver both deep qualitative insights and quantifiable findings. Full permissions were captured for all responses, enabling content and insight activation.

The result was a drastic improvement in both participation and insight quality. RevGenius achieved 2X higher participation compared to their typical surveys, with 150 senior GTM leaders contributing detailed, authentic perspectives. Because responses were spoken, the insights were significantly richer—capturing nuance, emotion, and real language that traditional surveys miss.

Within days, RevGenius had a robust dataset of both quantitative trends and qualitative insights, which elevated the quality of their intelligence and content while saving significant time.

As Jared Robin, Founder of RevGenius, put it: “Boundless Markets saved us massive time in getting insights from our community and totally raised our game with intelligence. They are a true partner and I highly recommend them.”