H2K Labs, a tech-enabled provider of data solutions, needed a flagship program to establish itself as a thought leader in the information industry.

We designed a study to gain deep insights and benchmarks on Data-Driven Growth, and formed a partnership with a leading investment bank to join H2K Labs in the effort. Hundreds of CEOs and other C-suite leaders participated, and we turned the findings into benchmarks for the entire industry. Then, for H2K's sales efforts, specific companies received benchmarks showing their operational gaps and they compared with others in the industry, driving new sales opportunities.