Coleman Research, a leading insights firm serving the world’s leading consulting firms including McKinsey, Bain and BCG, needed to improve customer engagement and grow revenue at key accounts.

We developed a comprehensive plan in close coordination with Sales, which included new programs like “The Coleman Index” – reports that used customer insights to showcase emerging trends in key industries. We turned research data into reports, videos and infographics and developed outreach sequences for account teams to share them with thousands of users. Efforts were tracked with Outreach.io, a sales platform, and engagement data was fed into PowerBI dashboards.

Results:

• 2X more customer engagement with content on The Coleman Index vs. previous content.

• Revenue from customers grew by over 30%, as part of a larger strategy