Banzai, a publicly traded provider of webinar solutions, wanted to establish itself as an authority on best practices in B2B marketing with webinars (and beyond). 

We analyzed customer data from 800,000 webinars, and developed a report that reveled how to engage users, and the specific tactics proven to keep their attention in webinars. 

The report educated the market on unique aspects of Banzai’s solutions, and was turned into a webinar and other content which fueled their customer acquisition.

Building on this success, we were retained to build a research library with other studies, which they used to fuel thought leadership with multichannel marketing campaigns.