SafetyNow, a leading provider of online training for safety professionals, wanted to increase the number of sales demos and meetings with prospects.

We conducted a study on the State of the Safety Industry, and analyzed safety incidents at companies in the same industries as their key prospects. The research was turned into the definitive report on safety training. We then developed a sales program with a unique “hook” to motivate prospects to book a sales meetings. Those who booked a meeting were able to see data showing how their company compares in terms of safety incidents vs. others in their industry.

Within two weeks after the launch of the program, SafetyNow DOUBLED the number of sales meetings vs. typical levels, which resulted in dramatic revenue growth.